Green is the new red, white and blue.

Marc Cléjan and Nick Albukrek firmly believe in that sentiment. It’s the reason they left their previous ventures to create GREENLOGIC, an East Hampton-based company that offers alternative energy products designed to reduce costs for homeowners, businesses and government agencies.

They started the business in October 2005, but didn’t start marketing it until the following April.

The company provides a suite of items that enable customers to reduce their energy consumption. These offerings include solar panels, geothermal systems and biodiesel products. Homeowners, for instance, could invest in solar panels to generate the electricity for a geothermal unit, which would cool and heat their entire home. By making a one-time investment, they can capitalize on certain rebates and realize cost-savings fairly quickly, the partners said.

Cléjan and Albukrek have invested about $250,000 in the business so far, opening an East End office – where they hope to build their initial following – and satellite sales offices in Hempstead and New York. Next year they plan to raise outside funds. They have conducted four installations, with 28 proposals pending.

“We’re getting two to three calls a day asking for more proposals,” Cléjan said.

GREENLOGIC works with a professional engineer and a master licensed electrician to do “hands-on work,” Cléjan said. They also hope to “lock in” a geothermal expert partner.

Longtime friends, Cléjan and Albukrek believe their business model will help save the planet. And they say the public is ready to take action. The current war in Iraq and soaring oil prices prompt people to “do a little something,” Albukrek said.

“People are frustrated. They want to do something proactive,” Cléjan added. “If everyone did a little something, it would be a giant step.”

The partners hope to differentiate themselves in the market by offering a mix of energy-saving systems. “Most companies offer just one solution,” Albukrek noted, and that system may not provide “the right fit for the customer.”

They believe their business backgrounds also distinguish them from competitors. Cléjan said he “cashed out” of a New York-based real estate firm to earn a master’s degree in environmental management at New York University. Albukrek said after earning his MBA from Columbia University, he traveled the world building a textile machinery business. Along the way, he saw Europe and Japan “going green.”

“Their governments were providing incentives for solar and wind energy,” Albukrek said. “I’d come back to the Unites States and see we’re staying behind.”

Prior to opening, they spent about four months researching the market. Part of that research included calling 15 other energy providers.

“Two showed up, two others called. The others never even called,” Cléjan said. Now, “we go see clients in a timely manner and follow up with them. We hold their hands through the process.”

The partners process the rebate paperwork from LIPA and other sources so that it’s “a simple transaction for the customer,” Cléjan said.

They believe that the East End, with its multimillion-dollar homes, is a good starting point for their business. “This market is very sophisticated,” Albukrek said. “If we succeed here in the Hamptons, there’s no place we can’t succeed. It’s a good calling card to have as our base.”